Text newsletters can be dull and uninspiring so why not grab your audience’s attention with a video newsletter instead?
Bring your news to life with a:
- documentary,
- case study,
- demonstration / how to or training session,
- company or staff update,
- company overview.
Announce:
- new products,
- new services,
- latest events,
- success stories,
- promotions and special offers.
Video newsletters attract a higher click through rate and retain viewers for longer than traditional print newsletters.
To test the difference in response rates between a basic text newsletter and a video newsletter for online marketing, why not carry out split testing? In other words, produce two email newsletters – one with text only, the other with a video link. Have a separate landing page for each and compare the results.
Rather than embed your video in your email newsletter, it’s better to upload it to YouTube and just put the link in your newsletter. This will make the video quicker to download.
So be different. Stand out from the crowd. Add the human touch to your newsletters.
Your news will be remembered for much longer and you should see a greater response.
© 2012 Online Video and Marketing Services