Web Video is a powerful marketing tool.  Can you afford to ignore it?

The use of web video to promote businesses has risen dramatically over recent years. Video production is now more affordable, even for promoting a small business. Statistics have shown that a web video:

•  keeps visitors on a website for longer;
• builds trust in the company;
• increases confidence in the company’s products or services;
• increases the likelihood of a sale;
• improves SEO rankings.

These are just some of the benefits of online video marketing. For more examples, please see my other blog posts.

See: http://www.invodo.com/html/resources/video-statistics/ for detailed statistics about online video.

A web video can be used for many purposes. E.g:

• To introduce / demonstrate your goods or services.
• To raise your company’s profile.
• To introduce your staff.
• To establish your company as an expert in a specific market.
• To increase traffic and sales.
• To provide answers to frequently asked questions about your products / services.
• To provide testimonials from satisfied customers.
• To train staff.
• To train product users.
• To record meetings / conferences for staff who are unable to attend.
• To provide monthly / quarterly reports.

The list is endless. Can you think of some uses of web video marketing that are specific to your business?

To help your small business increase customers and sales, Online Video and Marketing Services is hosting a FREE short talk and demonstration called “Web Video to Boost Your Business” from 6pm until 7pm on Tuesday 27th November in Cherry Hinton. Please book in advance as numbers are limited. Persons who book and then fail to attend will be charged a fee of £10. Attendees will receive a £50 voucher that can be used towards the cost of a web video.

The talk will cover:

The benefits of web video

Types of web video

Planning your business video

Tips on video production

Equipment required for producing your own web video

Optimising your web video for YouTube.

Reserve your place now as spaces are limited. Please ring Rita Smith on Cambridge (01223) 514109.

© onlinevideoandmarketingservices 2012